FORWARD THINKING MARKETTING

With GLOBAL

In these days the customer is king and has control of
what he views and what he doesn't.He uses Tivo to eliminate
tv ads,spam blockers to delete internet ads
and is opting for radio without ads.
Print advertising revenue has been downtrending for decades.

He's also in a hurry.

Bombarded by so many messages,he is overwhelmed and

wishes to stop the onslaught.

So he puts up defenses.

So how do you reach him?

You reach him by becoming dynamic and relevent.

It is repetition of the key brand concept that triggers purchase decisions.

Imagine sitting in LA traffic,what a novel idea!

You are looking out at a sea of black and white SUV's

and compacts.Your bored eye looks for something

interesting.An hah! A taxi or a wallscape,with an eyecatching
graphic.

A strong impression has registered.

Your brand is remembered.