How Companies Succeeded During
the Great Depression

To begin,not all was gloom and doom during the Great Depression. It was a time those who Knew what they were doing made great economics strides and the very nature of the depression itself was an economice boom for them. It was a time when several companies benefited from aggressive marketting while their rivals cut back. A good example of that would be Kellogg besting C.W. Post during that time.Consumers didn't totally stop spending during the depression, most just looked for better deals and the companies providing those better deals came out stronger after the depression ended. When spending picked up,Consumer loyalty to those companies remained. To state a generality,those companies who not only survived but did well and grew during the great Depression are those who continued to act as though there were nothing wrong and that the public had money to spend.

In other words,they advertised.These are industries who didn't wait for public demand for their product to rise, they created that demand even during the most difficult of times. Because so many companies cut spending during that era,advertising budgets were largely eliminated in many industries.Not only did spending decline, these companies actually dropped out of public sight because of short sighted decisions made about spending money to keep a high profile. These advertising cutbacks caused many customers to feel abandoned and associated the effected brands with a lack of staying power.This not only drove customers to more aggressive competitors but.......

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