The roar of the billboard deafens the listener, while the whisper of the cabs gets the message across loud and clear.

Some people are in a category described as “Once seen, never forgotten!”

Sadly, this category is exclusively for people, not advertising billboards. Unfortunately, advertising billboards cannot even get in the running for another, much poorer, category “Often seen, easily forgotten!” This is because they are static and very quickly blend into the background scenery of human perception; a fact that the early video-conferencing equipment capitalized on by only transmitting signals of movement to optimize the use of available bandwidth.

One way to recapture human perception of a message is to bombard its visual senses by repetition of the same message for varying time periods, in a variety of locations, at unexpected intervals, as new movement stimulates the human perception.

Consider this. The monthly rental of a mere $65,000.00 will get you a 48 feet x 25 feet billboard visible from Sunset Boulevard that will provide a one time, 5-seconds view, of 1,200 square feet of advertising, that is soon to become just part of the background scenery of human perception. However, for the same rental amount you could have the same advertising in a 3 feet x 2 feet display on the rear window of 1000 L.A. taxicab continually plying for hire, or 6,000 square feet of advertising, 5 times more space than the billboard, always repositioning itself throughout the community. Are we talking rocket-science here, or is this one of them “no-brainer” thingies? Well, at least give it some thought for all our sakes!